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Taylor Swift street sign auction for food bank still going strong

There's still time to own a piece of Eras Tour history in a fundraising effort for Toronto's Daily Bread Food Bank
11-04-2024-cityunveilsfirstof22taylorswiftwaycermonialstreetsigns-af-08
"1 Taylor Swift Way" was the first of 22 ceremonial street signs posted between Rogers Centre and Nathan Phillips Square ahead of the pop star's six shows. The sign fetched 35 bids and sold for $12,000 in an online auction, and more signs are still up for grabs until Dec. 1.

Taylor Swift has come and gone from Toronto but there is still time to own a piece of Eras Tour history in a fundraising effort for Toronto's Daily Bread Food Bank.

Bidding in week 3 of the "Taylor Swift Way" street signs auction closed shortly before midnight on Nov. 24. Signs featuring the street names Blue Jays Way and John Street were still up for grabs as the clock ticked down.

Bids on John Street signs reached as high as $2,900, while the Blue Jays Way sign saw up to $5,100 in bidding as of Sunday afternoon.

The auction's fourth week kicks off today with the sale of five Queen Street West signs featuring the Taylor Swift Way topper. Bidding is open and will continue until Dec. 1.

A unique sign reading "1 Taylor Swift Way" with a Taylor Swift Way topper garnered 35 bids and has already sold for $12,000, according to the auction website.  

The City of Toronto and Rogers, the presenting sponsor of the singer's concerts at the Rogers Centre, unveiled the 22 ceremonial street signs along the route connecting Nathan Phillips Square to the Rogers Centre earlier this month.

The signs were donated to Daily Bread to be auctioned off in order to raise funds for the food bank.

Rogers said it would match funds raised in the auction up to $113,000, a nod to Swift's lucky number, 13.

Daily Bread distributes food to nearly 130 member agencies across more than 200 food programs in Toronto — a network that now serves over 3.3 million client visits a year.

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