Taylor Swift's visit to Toronto for her six Eras Tour concerts has paid off for the city's Daily Bread Food Bank.
The food bank on Monday announced an online auction of Taylor Swift Toronto street signs, which were hung ahead the star's visit to the city, has raised a total of $216,842.96 for the organization.
The figure includes just over $103,840 raised from successful bidders and a matching donation from Rogers, the presenting sponsor of the singer's tour in Canada. The telecommunications company had earlier promised to match funds raised up to $113,000, a nod to Swift's favourite number 13.
“As presenting sponsor of Taylor Swift | The Eras Tour in Canada, Rogers is proud to partner with the City of Toronto and Daily Bread Food Bank to help raise funds for the critical mission of the food bank," Jana Masiewich, head of partnerships at Rogers said in a news release. "We know every dollar matters so we’ve rounded up the donation to contribute $113,000, Taylor’s favourite number.”
Masiewich joined Toronto Deputy Mayor Jennifer McKelvie and Neil Hetherington, CEO of Daily Bread Food Bank, at the charity's facility for a cheque presentation.
Twenty-two ceremonial street signs, created by the city in partnership with Rogers, were erected ahead of Swift's concerts last month. The signs were put up along an honorary route downtown connecting Nathan Phillips Square to the Rogers Centre.
The auction wrapped up Sunday night. It's so far unclear exactly which Swifties took home the collector's edition signage.
