Christmas came early for more than 80 local festivals and special events after receiving $1.6 million in total funding through a special events stabilization initiative run by the City of Toronto.
This coming Sunday's Santa Claus Parade, as well as the Toronto Pride Festival, Beaches International Jazz Festival, Salsa on St. Clair, Luminato, JerkFest Toronto and the Toronto Jazz Festival are among notable events benefiting from the first round of grants.
"The Original Santa Claus Parade represents a beloved, longstanding tradition that has survived for generation upon generation," said Clay Charters, president and CEO of the Santa parade, which takes place Nov. 24 amid financial challenges.
"[The parade] attracts people from all backgrounds, faiths and that sense of togetherness is palpable. Thank you for helping to keep this cherished city hallmark alive.”
Launched in August, the special events stabilization initiative (SESI) was developed as a one-time program providing financial relief to address rising health, safety and security costs. The funding will allow festivals to remain safe and successful, the city said in a release.
The grants cover up to 50 per cent of total spending on eligible expenses, up to a pre-determined maximum based on each festival's budget.
“Many of these events are beloved Toronto traditions where people and families create memories and it’s wonderful to see so many local festivals supported in this first round," Mayor Olivia Chow said.
“These funds are a vital resource for our cultural festivals, ensuring they have the tools they need to succeed and continue sharing Toronto’s rich diversity with residents and visitors," Coun. Shelley Carroll added.
A total of $2 million was allocated to fund SESI and $1,641,076 has now been awarded through the first call, the city said.
More information on the initiative, eligibility and the application process is available here.
